Research Repository

Browse by Author: Bogomolova, Svetlana

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.

Article

Winchester, Maxwell, Romaniuk, Jenni and Bogomolova, Svetlana (2008) Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42 (5/6). pp. 553-570. ISSN 0309-0566