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Browse by Author: Brennan, Linda

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Number of items: 14.

Article

Brennan, Linda, Zevallos, Zuleyka and Binney, Wayne (2011) Vulnerable consumers and debt: Can social marketing assist? Australasian Marketing Journal, 19 (3). pp. 203-211. ISSN 1441-3582

Brennan, Linda, Binney, Wayne, McCrohan, Janelle and Lancaster, Narelle (2011) Implementation of environmental sustainability in business: Suggestions for improvement. Australasian Marketing Journal, 19 (1). pp. 52-57. ISSN 1441-3582

Binney, Wayne and Brennan, Linda (2011) Introduction to special section on non-profit and social marketing. Australasian Marketing Journal, 19 (1). pp. 41-42. ISSN 1441-3582

Watne, Torgeir and Brennan, Linda (2011) Behavioral Change Starts in the Family: The Role of Family Communication and Implications for Social Marketing. Journal of Nonprofit and Public Sector Marketing, 23 (4). pp. 367-386. ISSN 1540-6997

Watne, Torgeir, Lobo, Antonio and Brennan, Linda (2011) Children as agents of secondary socialisation for their parents. Young Consumers: Insight and Ideas for Responsible Marketers, 12 (4). pp. 285-294. ISSN 1747-3616

Brennan, Linda and Binney, Wayne (2010) Fear, Guilt, and Shame Appeals in Social Marketing. Journal of Business Research, 63 (2). pp. 140-146. ISSN 0148-2963

Brennan, Linda and Binney, Wayne (2008) Concepts in Conflict: Social Marketing and Sustainability. Journal of Non Profit and Public Sector Marketing, 20 (2). pp. 261-282. ISSN 1049-5142

Book Section

Watne, Torgeir and Brennan, Linda (2011) Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Brennan, Linda, Binney, Wayne and McCrohan, Janelle (2009) Implanting sustainability in business strategies: CSR, Ethics or the Law? In: Sustainable Social Enterprise. Victoria Law School, VU, Melbourne, Australia, pp. 1-8.

Watne, Torgeir and Brennan, Linda (2009) Secondary Consumer Socialisation of Adults. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy, Canning Bridge, WA.

Brennan, Linda and Binney, Wayne (2008) Social Responsibility and Credit Availability. In: Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat. Spanjaard, Daniela, Denize, Sara and Sharma, Neeru, eds. Promaco Conventions Pty Ltd for the ANZMAC 2008 Conference, Canning Bridge, WA.

Brennan, Linda, Binney, Wayne and Grant, Sharon (2008) Sustainability: A Cross-Cultural Comparison of Attitudes and Behaviours. In: Managing and Marketing Organizations in An Era of Global Complexity : Academy of World Business, Marketing & Management Development 2008 Conference. Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle, eds. Academy of World Business Marketing and Management Development, Perth, W.A., pp. 555-561.

Brennan, Linda and Binney, Wayne (2008) The Redefining of Debt: Vulnerable Consumers and the Acceptance of Debt in Australia. In: Latin American Advances in Consumer Research : Sao Paulo, Brazil. Acevedo, Claudia R, Hernandez, José Mauro C and Lowrey, Tina M, eds. Association for Consumer Research, Duluth, MN.

Conference or Workshop Item

Brennan, Linda and Binney, Wayne (2008) "I have to want to do it" : gaining 'voluntary' compliance with fear, guilt and shame appeals in social marketing campaigns. In: World Social Marketing Conference 2008, 29-30 September 2008, Brighton and Hove City, England. (Unpublished)