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Browse by Author: Brennan, Mike

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Article

Brennan, Mike and Lees, Gavin (2010) A Test of Five Methods for Recruiting a Radio Diary Panel. Australasian Journal of Market and Social Research, 18 (1). pp. 7-13. ISSN 1832-7362

Lees, Gavin and Brennan, Mike (2008) A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research. Marketing Bulletin, 19. ISSN 1176-645X

Book Section

Lees, Gavin and Brennan, Mike (2008) A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research. In: Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat. Spanjaard, Daniela, Denize, Sara and Sharma, Neeru, eds. Promaco Conventions Pty Ltd for the ANZAM 2008 Conference, Canning Bridge, WA.