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Browse by Author: Drake, Colin N

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Book Section

Drake, Colin N, Jago, Leo Kenneth and Deery, Margaret (2010) What future for corporate hospitality post the GFC? An appraisal of the marketing effectiveness of corporate hospitality. In: CAUTHE 2010 : tourism and hospitality : challenge the limits. Faculty of Business, University of Tasmania, Hobart.

Thesis

Drake, Colin N (2010) A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions. PhD thesis, Victoria University.