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Browse by Author: Finsterwalder, Jörg

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Book Section

Nencyz Thiel, Magda and Winchester, Maxwell (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Watne, Torgeir (2010) Doing More with Less; the Analytical Secrets of Dyadic Data. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Huang, Hsun, Binney, Wayne and Hede, Anne-Marie (2010) Strategic Marketing of Educational Institutions. In: Australia and New Zealand Marketing Academy 2010 conference proceeding. Ballantine, Paul and Finsterwalder, Jörg, eds. Department of Management, University of Canterbury, Christchurch, N.Z..

Bingley, Scott, Burgess, Stephen and Hunter, Gordon (2010) Promoting the Websites of Community-Based Organisations. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..