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Browse by Author: Grau, Stacy Landreth

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Number of items: 6.

Article

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth, Garma, Romana and Ferdous, Ahmed Shahriar (2012) The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. Journal of Marketing Management, 28 (3-4). pp. 238-263. ISSN 0267-257X (print) 1472-1376 (online)

Polonsky, Michael Jay, Garma, Romana and Grau, Stacy Landreth (2011) Western Consumers' Understanding of Carbon Offsets and its Relationship to Behavior. Asia Pacific Journal of Marketing and Logistics, 23 (5). pp. 583-603. ISSN 1355-5855

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana ORCID: 0000-0002-4887-6680 (2010) The New Greenwash? Potential Marketing Problems with Carbon Offsets. International Journal of Business Studies, 18 (1). pp. 49-54. ISSN 1320-7156

Polonsky, Michael Jay and Grau, Stacy Landreth (2008) Evaluating the social value of charitable organizations: a conceptual foundation. Journal of Macromarketing, 28 (2). pp. 130-140. ISSN 0276-1467

Book Section

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth and Garma, Romana (2010) General and Carbon Related Environmental Knowledge, Attitudes and Behavior: A Structural Equation Modeling Approach. In: AMA summer educators conference 2010 : enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010. Iyer, Easwar and Coulter, Robin, eds. AMA Educators Proceedings (21). American Marketing Association, Chicago, Ill., pp. 294-295.

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18.