Research Repository

Browse by Author: Higgs, Bronwyn

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Number of items: 28.

Article

Higgs, Bronwyn (2008) Media metrics : the current state of play. Marketing Magazine, July, . pp. 86-88. ISSN 0819-1131

Higgs, Bronwyn (2008) The marketing missing link. Marketing Magazine, March,. pp. 68-69. ISSN 0819-1131

Higgs, Bronwyn (2008) On location. Marketing Magazine, Januar. pp. 82-84. ISSN 0819-1131

Higgs, Bronwyn (2007) Progressive segmentation in a new media landscape. Marketing Magazine, Septem. pp. 76-78. ISSN 0819-1131

Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June, . pp. 80-83. ISSN 0819-1131

Higgs, Bronwyn (2007) Research project. Marketing Magazine, March . pp. 84-86. ISSN 0819-1131

Higgs, Bronwyn (2006) The gloss free glossary. Marketing. Media Survival Guide, Novemb. ISSN 1441-7863.

Higgs, Bronwyn (2006) Get with the program. Marketing Magazine, Septem. pp. 74-75. ISSN 0819-1131

Higgs, Bronwyn (2006) A marketer's guide to the CGM galaxy. Marketing Magazine, June, . pp. 72-74. ISSN 0819-1131

Higgs, Bronwyn (2006) Consumers are the new kings of content. Marketing Magazine, March,. pp. 72-73. ISSN 0819-1131

Higgs, Bronwyn (2006) Environmental scanning : pest or pleasure? Marketing Magazine, Decemb. pp. 52-53. ISSN 0819-1131

Higgs, Bronwyn (2005) Industrial espionage : the legal way. Marketing Magazine, Septem. pp. 76-77. ISSN 0819-1131

Higgs, Bronwyn (2005) Researching and profiling Australian consumer markets. Marketing Magazine, June 2. pp. 78-79. ISSN 0819-1131

Higgs, Bronwyn, Polonsky, Michael Jay and Hollick, Mary (2005) Measuring expectations: forecast vs. ideal expectations. Does it really matter? Journal of Retailing and Consumer Services, 12 (1). pp. 49-64. ISSN 0969-6989

Milner, Laura and Higgs, Bronwyn (2004) Gender Sex Role Portrayals in International Television Advertising Over Time: the Australian Experience. Journal of Current Issues and Research in Advertising, 26 (2). ISSN 1064-1734

Gamage, Ari and Higgs, Bronwyn (1997) Economics of venue selection for special sporting events: with special reference to the 1996 Melbourne Grand Prix. Asia-Pacific Journal of Tourism Research, 1 (2).

Higgs, Bronwyn (1991) But I wouldn't want my wife to work there! a history of women's work in the hotel industry. Australian Feminist Studies, 14 (1). ISSN 0816-4649

Monograph

Giblin, Deirdre, Higgs, Bronwyn and Hollick, Mary (1998) Visitor impressions of Rembrandt: a genius and his impact. Project Report. National Gallery of Victoria, Melbourne, Australia. (Unpublished)

Higgs, Bronwyn (1994) Committees of the Licensed Victuallers' Association of Victoria: an index to Committee members 1841 -1920. Working Paper. Australian Hotels Association, Melbourne, Australia. (Unpublished)

Higgs, Bronwyn (1991) The barmaid problem in Britain, 1880-1920. Working Paper. the author. (Unpublished)

Conference or Workshop Item

Higgs, Bronwyn and Polonsky, Michael Jay (2007) New media : embedding communications strategy in broader marketing strategy. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

Higgs, Bronwyn and Ringer, Allison (2007) Trends in consumer segmentation. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

Higgs, Bronwyn (2006) Experiential learning in marketing education. In: Australia New Zealand Marketing Academy Conference, 4-6 Dec 2006, Brisbane, Australia.

Higgs, Bronwyn and Milner, Laura (2006) Portrayals of maturity in Australian television commercials: a benchmark study. In: Hawaii International Conference on Business, 25-28 May 2006, Waikiki, Hawaii.

Higgs, Bronwyn and Milner, Laura (2005) Portrayals of cultural diversity in Australian television commercials: a benchmark study. In: Australia New Zealand Marketing Academy, 5-7 Dec 2005, Freemantle, WA.

Higgs, Bronwyn and Ringer, Allison (2005) The relationship between familiarity and expectations. In: Australia New Zealand Marketing Academy Conference, 5-7 Dec 2005, Freemantle, WA.

Hede, Anne-Marie and Higgs, Bronwyn (2003) Critical Success Factors for Festivals: Exploratory Research on the 2003 Melbourne International Arts Festival. In: Sixth Annual Services Research Workshop, Dunedin, New Zealand.

Higgs, Bronwyn and Giblin, Deirdre (2001) The effects of dislocation of the dominant player on functioning within a fine arts cluster. In: Australia New Zealand Marketing Academy Conference, 28 Nov - 1 Dec 2000, Gold Coast, Queensland, Australia.