Ho, Henry

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Number of items: 4.

Article

Ali, Shameem and Ho, Henry (2011) Visitor satisfaction with a heritage site using case studies based on visitor diaries. The IABPAD Conference Proceedings. pp. 391-397. ISSN 1547-4836

Book

Ho, Henry and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland.

Book Section

Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland.

Ali, Shameem (2011) The declining popularity of Werribee Park. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland.