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Browse by Author: Konya, Laszlo

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Number of items: 15.

Article

Miranda, Mario J and Konya, Laszlo (2010) Early Gift Card Redemption Could Help Stores Grow Business Faster. Services Marketing Quarterly, 31 (3). pp. 320-333. ISSN 1533-2969 (print) 1533-2977 (online)

Miranda, Mario J and Konya, Laszlo (2009) Determinants of unscheduled visits to grocery stores. Management Research News, 32 (9). pp. 816-830. ISSN 0140-9174

Miranda, Mario J and Konya, Laszlo (2008) Are supermarket shoppers attracted to specialty merchandise rewards? Marketing Intelligence and Planning, 26 (1). pp. 43-59. ISSN 0263-4503

Miranda, Mario J and Konya, Laszlo (2007) Ample consumption period available until use-by dates: a potential, marketing position for store brands. Journal of promotion management, 13 (3/4). pp. 363-382. ISSN 1049-6491

Miranda, Mario J and Konya, Laszlo (2007) Directing store flyers to the appropriate audience. Journal of Retailing and Consumer Services, 14 (3). pp. 175-181. ISSN 0969-6989

Miranda, Mario J and Konya, Laszlo (2007) Customization - moving customers away from the dull conformity of brand loyalty. Managing Service Quality, 17 (4). pp. 449-466. ISSN 0960-4529

Miranda, Mario J and Konya, Laszlo (2006) Promoting brands of perishable items on the promise of generous availability of consumption time. Journal of Targeting, Measurement and Analysis for Marketing, 14 (3). pp. 238-248. ISSN 0967-3237

Miranda, Mario J and Konya, Laszlo (2006) Is mandatory country-of-origin labelling a retrograde step in the long run? The International Review of Retail, Distribution and Consumer Research, 16 (5). pp. 579-590. ISSN 0959-3969

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2005) Shoppers' satisfaction levels are not the only key to store loyalty. Marketing Intelligence & Planning, 23 (2). pp. 220-232. ISSN 0263-4503

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Are Non-Itemized Purchase Receipts Issued by Stores without Price Scanners a Concern for Australian Shoppers? International Journal of Retail & Distribution Management, 32 (4). pp. 216-222. ISSN 0959-0552

Matyas, L, Konya, Laszlo and Macquarie, L (1998) The Kuznets U-curve hypothesis: some panel data evidence. Applied Economics Letters, 5 (11). 693 - 697. ISSN 1350-4851

Book Section

Miranda, Mario J and Konya, Laszlo (2011) Products with carbon footprints compliant features may attract higher prices. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin and Sanders, Dale, eds. Australian and New Zealand Marketing Academy, Perth.

Miranda, Mario J and Konya, Laszlo (2009) Prompt Gift Card Redemption Could Facilitate Business Growth. In: Proceedings of Marketing in Transition: Scarcity, Globalism, and Sustainability, 14th Biennial World Marketing Congress, Oslo, Norway, July 2009. Campbell, Colin, ed. Academy of Marketing Science, USA, pp. 89-93.

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Fine Tuning Customer Satisfaction to Prevent Shopper Attrition. In: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, XXVII . Academy of Marketing Science, Vancouver, pp. 152-156.

Conference or Workshop Item

Miranda, Mario J and Konya, Laszlo (2009) Harnessing the attraction of smaller carbon footprints to increase product profitability. In: Retailing 2009: Strategic challenges and opportunities in uncertain times : the Ninth Triennial AMS/ACRA Retailing Conference, 30 September - 3 October 2009, New Orleans, USA.