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Browse by Author: Leenders, MAAM

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Article

Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451 and van der Wurff, R (2017) Market or society? Dual orientations and the impact on innovativeness in media organizations. Journal of Strategic Marketing, 25 (5-6). 439 - 453. ISSN 0965-254X

Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451, Zwaan, K and ter Bogt, TFM (2015) How are young music artists configuring their media and sales platforms in the digital age? Journal of Marketing Management, 31 (17-18). 1799 - 1817. ISSN 0267-257X