Browse by Author: Lees, G
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Article
Lees, G, Winchester, Maxwell ORCID: 0000-0001-5458-517X and De Silva, S (2016) Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing, 21 (3). 240 - 250. ISSN 1363-0539
Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, G (2016) An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management, 22 (5). 620 - 636. ISSN 1049-6491
Book Section
Robertson, Martin ORCID: 0000-0002-5787-8549 and Lees, G (2014) eScaping in the city, retailvents in socio-spatially managed futures. In: The Future of Events and Festivals. Yeoman, I, Robertson, Martin, McMahon-Beattie, U, Backer, E and Smith, KA, eds. Routledge Advances in Event Research . Routledge, Oxon, UK, pp. 251-267.