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Browse by Author: Lees, Gavin

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Number of items: 26.

Article

Lees, Gavin, Winchester, Maxwell ORCID: 0000-0001-5458-517X and De Silva, S (2016) Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing, 21 (3). 240 - 250. ISSN 1363-0539

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2016) An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management, 22 (5). 620 - 636. ISSN 1049-6491

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

Lees, Gavin and Wright, Malcolm (2013) Does the duplication of viewing law apply to radio listening? European Journal of Marketing, 47 (3/4). pp. 674-685. ISSN 0309-0566

Winchester, Maxwell and Lees, Gavin (2012) Do radio stations in New Zealand target successfully? Australasian Marketing Journal, 21 (1). pp. 52-58. ISSN 1441-3582

Lees, Gavin and Watnee, Torgier (2012) What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace? Acta Universitatis Bohemiae Meridionales, 15 (2). pp. 55-60. ISSN 1212-3285

Nelson-Field, Karen, Lees, Gavin, Riebe, Erica and Sharp, Byron (2010) How successful are media differentiation attempts? Marketing Bulletin, 21. pp. 1-8. ISSN 1176-645X

Brennan, Mike and Lees, Gavin (2010) A Test of Five Methods for Recruiting a Radio Diary Panel. Australasian Journal of Market and Social Research, 18 (1). pp. 7-13. ISSN 1832-7362

Lees, Gavin and Brennan, Mike (2008) A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research. Marketing Bulletin, 19. ISSN 1176-645X

Lees, Gavin, Garland, Ron and Wright, Malcolm (2007) Switching Banks: Old Bank Gone But Not Forgotten. Journal of Financial Services Marketing, 12 (2). pp. 146-156. ISSN 1363-0539

Lees, Gavin and Buchanan, Rich (2005) The Share Order Effect of a New Radio Station Entering the Marketplace. Marketing Bulletin, 16 (Research Note 6). pp. 1-8. ISSN 1176-645X

Lees, Gavin and Healey, Ben (2005) A Test of the Effectiveness of a Mouse Pointer Image in Increasing Click through for a Web Banner Advertisement. Marketing Bulletin, 16 (Research Note 1). p. 1. ISSN 1176-645X

Lees, Gavin and Wright, M (2004) The Effect of Concept Formulation on Concept Test Scores. Journal of Product Innovation Management, 21 (6). pp. 389-400. ISSN 0737-6782

Wright, Malcolm and Lees, Gavin (2003) Item order effect in Juster Scale pricing research. Australasian Journal of Market Research, 11 (1). pp. 11-15. ISSN 1325-4634

Book Section

Robertson, Martin ORCID: 0000-0002-5787-8549 and Lees, Gavin (2014) eScaping in the city, retailvents in socio-spatially managed futures. In: The Future of Events and Festivals. Yeoman, I, Robertson, Martin, McMahon-Beattie, U, Backer, E and Smith, KA, eds. Routledge Advances in Event Research . Routledge, Oxon, UK, pp. 251-267.

Winchester, Maxwell, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell and Lees, Gavin (2011) An investigation of the success of targeting radio stations in New Zealand. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Lees, Gavin and Brennan, Mike (2008) A Test of the Effectiveness of Two Modes for Following Up Non-Responders to Radio Diary Research. In: Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat. Spanjaard, Daniela, Denize, Sara and Sharma, Neeru, eds. Promaco Conventions Pty Ltd for the ANZAM 2008 Conference, Canning Bridge, WA.

Conference or Workshop Item

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 01 December 2014-03 December 2014, Brisbane.

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Lees, Gavin and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Gold Coast, Australia.

Lees, Gavin and Winchester, T (2014) Segmenting and targeting in Australia: Are political supporters really all that different? In: ANZMAC, 01 December 2014-03 December 2014, Gold Coast, Australia.

Lees, Gavin, Morrison, A and Robertson, Martin ORCID: 0000-0002-5787-8549 (2014) Duplication of Purchase Law in Sport Event Markets: New Zealand case study. In: ANZMAC 2014 'Agents of Change', 01 December 2014-03 December 2014, Girffith University, Brisbane.

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Lees, Gavin and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November 2009-02 December 2009, Melbourne.