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Browse by Author: MacCarthy, Martin

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Watne, Torgeir and Winchester, Tiffany (2011) Family holiday decision making: the knowledge and influence of adolescent children and parents. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Watne, Torgeir and Brennan, Linda (2011) Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell and Lees, Gavin (2011) An investigation of the success of targeting radio stations in New Zealand. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Tiffany, Winchester, Maxwell and Alvey, Felicity (2011) Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Miranda, Mario J and Konya, Laszlo (2011) Products with carbon footprints compliant features may attract higher prices. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin and Sanders, Dale, eds. Australian and New Zealand Marketing Academy, Perth.