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Browse by Author: Miranda, Mario J

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Number of items: 28.

Article

Miranda, Mario J (2011) Motivating shoppers to expand purchases during daylight-saving time. Journal of Services Marketing, 25 (3). pp. 202-214. ISSN 0887-6045

Miranda, Mario J and Konya, Laszlo (2010) Early Gift Card Redemption Could Help Stores Grow Business Faster. Services Marketing Quarterly, 31 (3). pp. 320-333. ISSN 1533-2969 (print) 1533-2977 (online)

Miranda, Mario J (2009) Reconciling the duplicity of consumer attitudes to carbon footprints. The International Review of Retail, Distribution and Consumer Research, 19 (1). pp. 59-74. ISSN 0959-3969

Miranda, Mario J (2009) Engaging the purchase motivations to charm shoppers. Marketing Intelligence and Planning, 27 (1). pp. 127-145. ISSN 0263-4503

Miranda, Mario J and Jegasothy, Kandiah (2009) Does consumers' future buying behavior regarding products that are returned influence the way consumers want returned goods to be disposed? Journal of marketing theory & practice, 17 (4). pp. 369-381. ISSN 1069-6679

Miranda, Mario J and Konya, Laszlo (2009) Determinants of unscheduled visits to grocery stores. Management Research News, 32 (9). pp. 816-830. ISSN 0140-9174

Miranda, Mario J (2008) Determinants of shoppers' checkout behaviour at supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 16 (4). pp. 312-321. ISSN 0967-3237

Miranda, Mario J and Havrila, Inka (2008) Different products displayed at checkouts may attract varying levels of cognition. Synergy, 6 (1). pp. 78-84. ISSN 0973-8819

Miranda, Mario J and Jegasothy, Kandiah (2008) Malaysian grocery shoppers' behavioural response to stock-outs. Asia Pacific Journal of Marketing and Logistics, 20 (4). pp. 396-412. ISSN 1355-5855

Miranda, Mario J and Konya, Laszlo (2008) Are supermarket shoppers attracted to specialty merchandise rewards? Marketing Intelligence and Planning, 26 (1). pp. 43-59. ISSN 0263-4503

Miranda, Mario J and Konya, Laszlo (2007) Ample consumption period available until use-by dates: a potential, marketing position for store brands. Journal of promotion management, 13 (3/4). pp. 363-382. ISSN 1049-6491

Miranda, Mario J and Konya, Laszlo (2007) Directing store flyers to the appropriate audience. Journal of Retailing and Consumer Services, 14 (3). pp. 175-181. ISSN 0969-6989

Miranda, Mario J and Konya, Laszlo (2007) Customization - moving customers away from the dull conformity of brand loyalty. Managing Service Quality, 17 (4). pp. 449-466. ISSN 0960-4529

Miranda, Mario J and Konya, Laszlo (2006) Promoting brands of perishable items on the promise of generous availability of consumption time. Journal of Targeting, Measurement and Analysis for Marketing, 14 (3). pp. 238-248. ISSN 0967-3237

Miranda, Mario J (2006) The Perverse Effect of Country-of-Origin Labelling on Multiculturalism in a Pluralistic Society. The European Retail Digest (50). pp. 56-59. ISSN 1352-9633

Miranda, Mario J and Konya, Laszlo (2006) Is mandatory country-of-origin labelling a retrograde step in the long run? The International Review of Retail, Distribution and Consumer Research, 16 (5). pp. 579-590. ISSN 0959-3969

Miranda, Mario J and Jegasothy, Kandiah (2006) Family size underpins grocery shoppers' behavioural response to stock-outs. Journal of Marketing Channels, 14 (1/2). pp. 97-115. ISSN 1046-669X

Miranda, Mario J and Havrila, Inka (2005) How Multicultural In-store Music Promoting Ethnic Products can help integrate a pluralistic society. International Review on Public and Nonprofit Marketing , 2 (1). pp. 41-50. ISSN 1865-1984

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2005) Shoppers' satisfaction levels are not the only key to store loyalty. Marketing Intelligence & Planning, 23 (2). pp. 220-232. ISSN 0263-4503

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Are Non-Itemized Purchase Receipts Issued by Stores without Price Scanners a Concern for Australian Shoppers? International Journal of Retail & Distribution Management, 32 (4). pp. 216-222. ISSN 0959-0552

Miranda, Mario J and Joshi, Malay (2003) Australian retailers need to engage with private labels to achieve competitive difference. Asia Pacific Journal of Marketing and Logistics, 15 (3). ISSN 1355-5855

Miranda, Mario J (2001) The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands. Journal of Targeting, Measurement and Analysis for Marketing, 10 (1). pp. 42-54. ISSN 0967-3237

Book Section

Miranda, Mario J and Konya, Laszlo (2011) Products with carbon footprints compliant features may attract higher prices. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin and Sanders, Dale, eds. Australian and New Zealand Marketing Academy, Perth.

Miranda, Mario J and Jegasothy, Kandiah (2009) Disposal of items returned could be influenced by the future buying behaviour of consumers. In: Proceedings of 14th Biennial World Marketing Congress : Marketing in Transition : Scarcity, Globalism, and Sustainability. Campbell, Colin, ed. Oslo School of Management, Oslo, pp. 208-212.

Miranda, Mario J (2009) Encouraging shoppers to expand purchases during daylight savings time. In: 9th Triennial AMS/ACRA Retailing Conference. Berman, Barry, ed. American Marketing Sciences, New Orleans, USA, pp. 228-233.

Miranda, Mario J and Konya, Laszlo (2009) Prompt Gift Card Redemption Could Facilitate Business Growth. In: Proceedings of Marketing in Transition: Scarcity, Globalism, and Sustainability, 14th Biennial World Marketing Congress, Oslo, Norway, July 2009. Campbell, Colin, ed. Academy of Marketing Science, USA, pp. 89-93.

Miranda, Mario J, Konya, Laszlo and Havrila, Inka (2004) Fine Tuning Customer Satisfaction to Prevent Shopper Attrition. In: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, XXVII . Academy of Marketing Science, Vancouver, pp. 152-156.

Conference or Workshop Item

Miranda, Mario J and Konya, Laszlo (2009) Harnessing the attraction of smaller carbon footprints to increase product profitability. In: Retailing 2009: Strategic challenges and opportunities in uncertain times : the Ninth Triennial AMS/ACRA Retailing Conference, 30 September - 3 October 2009, New Orleans, USA.