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Browse by Author: Mitsis, Ann

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Number of items: 20.

Article

Mitsis, Ann and Foley, Patrick (2012) Do generational membership and psychographic characteristics influence positive word of mouth in a university context? Asian Academy of Management Journal, 17 (1). pp. 1-12. ISSN 1394-2603

Mitsis, Ann and Foley, Patrick (2010) The Student-driven Learning Preference: Does Culture and Generational Membership Matter? Journal of International Education and Business , 1 (2). pp. 9-35. ISSN 1836-3261

Mitsis, Ann and Foley, Patrick (2009) Do Business Students’ Culturally Anchored Values Shape Student-Driven or Teacher-Driven Learning Style Preferences? Journal of Marketing Education, 31 (3). pp. 240-252. ISSN 0273-4753(print), 1552-6550(electronic)

Mitsis, Ann and Foley, Patrick (2009) Culturally-anchored values and university education experience perception. International Journal of Educational Management, 23 (6). pp. 484-504. ISSN 0951-354X

Mitsis, Ann and Foley, Patrick (2009) International Marketing of Higher Education: A Comparative Study of the International and Domestic Students' Perceptions of Good Teaching and University Quality. Journal of International Marketing and Exporting, 14 (1). pp. 34-49. ISSN 1324 -5864

Book Section

Mitsis, Ann and Foley, Patrick (2010) Do the demographic variables of Generation Y and English language enculturation influence the perceptions of consumer-based brand equity? In: Proceedings of the Academy of World Business, Marketing and Management Development Conference, Oulo, Finland, 12-15 July 2010. Academy of World Business, Marketing and Management Development, Oulo, Finland, pp. 259-270.

Mitsis, Ann and Foley, Patrick (2010) Culture, generational membership and perspections of educational excellence: counterintuitive implications for marketing education across cultures. In: Proceedings of the 2010 Academy of Marketing Science (AMS) Cultural Perspectives in Marketing Conference, Lille, France, 21-24 July 2010. Academy of Marketing Science, Lille, France, pp. 108-113.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Brand Personality and Net Promotor Type Scores: An Exploratory Investigation of Premium Branded Universities in Australia and the UK. In: Academy of Marketing Conference: Putting Marketing in Its Place, 6-9 July 2009. Academy of Marketing.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Changing a Marketing Quantitative Unit's Perception of Quality: A Non-Quantitative Reflection on an Australian Change Intervention (Part 1). In: Academy of Marketing Conference: Putting Marketing in its Place, 6-9 July 2009. Academy of Marketing, Melbourne, Australia.

Mitsis, Ann and Foley, Patrick (2009) Changing a Marketing Quantitative Unit’s Perception of Quality: A Reflection on the Search for Short-Term Wins. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Is Brand Personality An Antecedent To Quality Perceptions? In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Tojib, Dewi, ed. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Is university brand personality an antecedent to consumer-based brand equity? An initial investigation. In: Proceedings of 'Marketing and Entrepreneurship', the Ankara University International Conference (AUMEC 2009), Antalya, Turkey, 06-09 April 2009. Kocak, A, Ambibola, T and Watkins-Mathys, L, eds. Ankara University, Turkey, pp. 1088-1097.

Mitsis, Ann and Foley, Patrick (2009) Perceptions of Consumer Based Brand Equity in a University Context: Does Generation Y matter? In: Proceedings of 'Marketing and Entrepreneurship', the Ankara University International Conference (AUMEC 2009), Antalya, Turkey, 06-09 April 2009. Kocak, A, Ambibola, T, Ozer, Abdullah and Watkins-Mathys, L, eds. Ankara University, Turkey, pp. 1077-1087.

Mitsis, Ann and Foley, Patrick (2009) Positive Word of Mouth: Does Generational Membership and Psychographic Characteristics Matter? In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Foley, Patrick and Mitsis, Ann (2009) Teaching Survey Evaluations Scores and a Lecturer's Direct Control of their Performance: An Empirical Investigation. In: 23rd ANZAM Conference, 2009 : sustainable management and marketing, 1-4 December 2009, Crown Promenade Hotel, Southbank, Melbourne. Beaumont, Nicholas, ed. Australian and New Zealand Academy of Management, Melbourne, Australia.

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Using Net Promoter Type Scores to Understand Brand Personality: A Three University Exploration. In: IAPNM09: 8th International Congress of the International Association on Public and Nonprofit Marketing, 17-19th June 2009, Valencia (Spain). Universitat de València.

Monograph

Mitsis, Ann and Foley, Patrick (2005) Cultural Values and Student Learning Style Preferences: Implications for Course Satisfaction. Working Paper. Victoria University, Melbourne, Australia.

Foley, Patrick and Mitsis, Ann (2004) The Effect of Students' Cultural Values on their Student-Driven Learning Preference. Working Paper. Victoria University, Melbourne, Australia.

Foley, Patrick and Mitsis, Ann (2003) Antecedents to Students' Importance Rankings of the Course Experience Questionnaire Elements. Working Paper. Victoria University, Melbourne, Australia.

Thesis

Mitsis, Ann (2007) Antecedents to student-based brand equity : student brand loyalty and perceived quality in higher education. PhD thesis, Victoria University.