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Browse by Author: Mizrachi, Isaac

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Number of items: 3.

Article

Mizrachi, Isaac and Sellitto, Carmine ORCID: 0000-0001-6119-9242 (2015) Building a Facebook Strategy: Some Insights from Australian Accommodation Small Tourism Enterprises (STEs). Journal of Quality Assurance in Hospitality and Tourism, 16 (1). 63 - 79. ISSN 1528-0098

Conference or Workshop Item

Mizrachi, Isaac and Sellitto, Carmine A framework for investigating social media adoption by Australian small and medium sized tourism enterprises (SMTEs). In: 2nd Advances in Hospitality and Tourism Marketing and Management Conference (AHTMM), 31 May - 3 June 2012, Corfu Island, Greece.

Thesis

Mizrachi, Isaac (2014) Facebook Adoption by Australian Small Tourism Enterprises (STEs): Business Requirements and User Perceptions. PhD thesis, Victoria University.