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Hassan, B and Ayob, Mohd faizal ORCID: 0000-0002-7778-9033 (2016) Why adopting digital business technologies for Small and Medium sized Hotels (SMHs) matters? In: Heritage, Culture and Society - Research Agenda and Best Practices in the Hospitality and Tourism Industry. Mohd Radzi, S, Hanafiah, MH, Sumarjan, N, Mohi, Z, Sukyadi, D, Suryadi, K and Purnawarman, P, eds. Taylor & Francis, London.