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Browse by Author: Mortensen, Wayne

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Monograph

Marks, Brian and Mortensen, Wayne (2003) The failure of a wine closure innovation: A strategic Marketing Analysis. Working Paper. Victoria University, Melbourne, Australia.

Mortensen, Wayne and Marks, Brian (2002) An Innovation in the Wine Closure Industry: Screw Caps Threaten the Dominance of Cork. Working Paper. Victoria University, Melbourne, Australia.