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Browse by Author: Mules, Trevor

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Article

Jago, Leo Kenneth, Chalip, Laurence, Brown, Graham, Mules, Trevor and Ali, Shameem (2003) Building Events Into Destination Branding: Insights from Experts. Event Management, 8 (1). pp. 3-14. ISSN 1525-9951

Book Section

Brown, Graham, Jago, Leo Kenneth, Chalip, Laurence, Ali, Shameem and Mules, Trevor (2011) Events and Destination Management. In: Destination Marketing and Management : Theories and Applications. Wang, Youcheng and Pizam, Abraham, eds. CABI, Wallingford, U.K., pp. 244-258.

Brown, Graham, Chalip, Laurence, Jago, Leo Kenneth and Mules, Trevor (2004) Developing Brand Australia: Examining the Role of Events. In: Destination Branding Creating the Unique Destination Proposition. Elsevier, pp. 279-305.

Jago, Leo Kenneth, Chalip, Laurence, Brown, Graham, Mules, Trevor and Ali, Shameem (2002) The Role of Events in Helping to Brand a Destination. In: Proceedings of International Event Research Conference. Australian Centre for Event Management, pp. 111-143.

Brown, Graham, Chalip, Laurence, Jago, Leo Kenneth and Mules, Trevor (2002) Events and Destination Branding. In: Destination Branding: Creating the Unique Destination Proposition. Butterworth-Heinemann, pp. 163-183.