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Browse by Author: Nasution, Hanny

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Number of items: 7.

Article

Nasution, Hanny and Mavondo, Felix (2008) Organisational capabilities: antecedents and implications for customer value. European Journal of Marketing, 42 (3/4). pp. 477-501. ISSN 0309-0566

Nasution, Hanny and Mavondo, Felix (2008) Customer value in the hotel industry: what managers believe they deliver and what customer experience. International Journal of Hospitality Management, 27 (2). pp. 204-213. ISSN 0278-4319

Grant, K, Laney, R, Nasution, Hanny and Pickett, B (2008) The sum of sales - SME marketing. Monash Business Review, 4 (2). p. 18. ISSN 1833-4091

Book Section

Mavondo, Felix, Nasution, Hanny and Wong, Elaine (2009) The Organisational Embeddedness and Capabilities Linkages: Implications for Organisational Performance. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Conference or Workshop Item

Nasution, Hanny and Mavondo, Felix (2010) Marketing competences and customer value: a comparison study across cultures. In: Cultural Perspectives in Marketing Conference Program, 21-24 July 2010, Lille, France.

Grant, Ken and Nasution, Hanny (2009) Examing the marketing : sales relationships and its implications for business performance. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Grant, Ken, Laney, Richard, Nasution, Hanny and Pickett, Bill (2009) The role of management control to Australian SME's sales effectiveness. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.