Research Repository

Browse by Author: Nencyz Thiel, Magda

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Jump to: Book Section
Number of items: 2.

Book Section

Winchester, Maxwell, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Nencyz Thiel, Magda and Winchester, Maxwell (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..