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Browse by Author: Polonsky, Michael Jay

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Number of items: 36.

Article

Kealesitse, Botshabelo, O'Mahony, Barry G, Lloyd-Walker, Beverley and Polonsky, Michael Jay (2013) Developing customer-focused public sector reward schemes: Evidence from the Botswana government's performance-based reward system (PBRS). International Journal of Public Sector Management, 26 (1). pp. 33-55. ISSN 0951-3558

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth, Garma, Romana and Ferdous, Ahmed Shahriar (2012) The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. Journal of Marketing Management, 28 (3-4). pp. 238-263. ISSN 0267-257X (print) 1472-1376 (online)

Polonsky, Michael Jay, Lefroy, Kathryn, Garma, Romana and Chia, Norman (2011) Strategic and tactical alliances: do environmental non-profits manage them differently? Australasian Marketing Journal, 19 (1). pp. 43-51. ISSN 1441-3582

Polonsky, Michael Jay, Garma, Romana and Grau, Stacy Landreth (2011) Western Consumers' Understanding of Carbon Offsets and its Relationship to Behavior. Asia Pacific Journal of Marketing and Logistics, 23 (5). pp. 583-603. ISSN 1355-5855

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana ORCID: 0000-0002-4887-6680 (2010) The New Greenwash? Potential Marketing Problems with Carbon Offsets. International Journal of Business Studies, 18 (1). pp. 49-54. ISSN 1320-7156

Kay, Pandora, Wong, Emma and Polonsky, Michael Jay (2009) Marketing Cultural Attractions: Understanding Non-Attendance and Visitation Barriers. Marketing Intelligence and Planning, 27 (6). pp. 833-854. ISSN 0263-4503

Polonsky, Michael Jay and Grau, Stacy Landreth (2008) Evaluating the social value of charitable organizations: a conceptual foundation. Journal of Macromarketing, 28 (2). pp. 130-140. ISSN 0276-1467

Polonsky, Michael Jay, Mittelstaedt, John and Moore, Jesse (2008) Benchmarking Publishing Activity of US Colleges and Universities across the Leading Journals: A Grouped Evaluation. Journal for Advancement of Marketing Education, 12. pp. 19-31. ISSN 1537-5137

Wong, Chui Yim, Polonsky, Michael Jay and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia pacific journal of marketing and logistics, 20 (4). pp. 455-478. ISSN 1355-5855

Munro, Angela, King, Brian and Polonsky, Michael Jay (2006) Stakeholder involvement in the public planning process - the case of the proposed Twelve Apostles Visitor Centre. Journal of Hospitality and Tourism Management, 13 (1). pp. 97-107. ISSN 1447-6770

Polonsky, Michael Jay, Garma, Romana and Mittelstaedt, John D (2006) An Examination of the Globalisation of Authorship in Publishing in 20 Leading Marketing Journals. European Business Review, 18 (6). pp. 437-456. ISSN 0955-534X

Bhaskaran, Suku, Polonsky, Michael Jay, Cary, John and Fernandez, Shadwell (2006) Environmentally sustainable food production and marketing: opportunity or hype? British Food Journal, 108 (8). pp. 677-690. ISSN 0007-070X

Polonsky, Michael Jay and Garma, Romana (2006) Service Blueprinting: A potential tool for improving cause-donor exchanges. Journal of Nonprofit and Public Sector Marketing, 16 (1/2). pp. 1-20. ISSN 1049-5142

Polonsky, Michael Jay and Whitelaw, Paul A (2006) A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics. Marketing Education Review, 16 (3). pp. 59-72. ISSN 1052-8008

Polonsky, Michael Jay and Whitelaw, Paul A (2005) What Are We Measuring When We Evaluate Journals? Journal of Marketing Education, 27 (2). pp. 189-201. ISSN 0273-4753

Polonsky, Michael Jay and Scott, Don (2005) An empirical examination of the stakeholder strategy matrix. European Journal of Marketing, 39 (9/10). pp. 1199-1215. ISSN 0309-0566

Higgs, Bronwyn, Polonsky, Michael Jay and Hollick, Mary (2005) Measuring expectations: forecast vs. ideal expectations. Does it really matter? Journal of Retailing and Consumer Services, 12 (1). pp. 49-64. ISSN 0969-6989

Fry, Marie-Louise and Polonsky, Michael Jay (2004) Examining the unintended consequences of marketing. Journal of Business Research, 57 (11). pp.1303 to 1306. ISSN 0148-2963

Polonsky, Michael Jay, Garma, Romana and Chia, Norman (2004) Australian environmental alliances from an environmental NGOs perspective. Journal of marketing theory & practice, 12 (2). pp. 73-86. ISSN 1069-6679

Polonsky, Michael Jay, Carlson, Les and Fry, Marie-Louise (2003) The harm chain: a public policy development and stakeholder perspective. Marketing theory, 3 (3). pp. 345-364. ISSN 1741-301x Online 1470-5931 Print

Polonsky, Michael Jay, Binney, Wayne and Hall, John (2002) Developing Better Public Policy to Motivate Responsible Environmental Behavior- An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species. Journal of Nonprofit & Public Sector Marketing, 12 (1). pp. 93-107. ISSN 1049-5142

Polonsky, Michael Jay and Rosenberger III, Philip J (2001) Reevaluating green marketing: a strategic approach. Business horizons, 44 (5). pp. 21-30. ISSN 0007-6813

Book Section

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth and Garma, Romana (2010) General and Carbon Related Environmental Knowledge, Attitudes and Behavior: A Structural Equation Modeling Approach. In: AMA summer educators conference 2010 : enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010. Iyer, Easwar and Coulter, Robin, eds. AMA Educators Proceedings (21). American Marketing Association, Chicago, Ill., pp. 294-295.

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18.

Kay, Pandora, Hede, Anne-Marie, Inglis, Judi and Polonsky, Michael Jay (2008) Applicability of Leisure Theory to Managerial Views on Volunteerism in a Volunteer Managed Nonprofit Organisation: Some Preliminary Findings. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-8.

Kay, Pandora, Wong, Emma and Polonsky, Michael Jay (2008) Understanding Barriers to Attendance and Non-Attendance at Arts and Cultural Institutions: A Conceptual Framework. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-7.

Bakalis, Steve, Polonsky, Michael Jay and Joiner, Therese A (2007) Teaching and learning intercultural awareness in international business from multimedia case studies. In: Intercultural communication competence : implications for learning and teaching in a globalized world. Schmalzer, Thomas, ed. Learn international . Macmillan India , Delhi, India, pp. 76-91.

Boonkaew, Sunthorn, Polonsky, Michael Jay and Pearlman, Michael (2006) Defining the Domain of Corporate Social Responsibility (CSR) in Tourism Organisations: A Preliminary view from Stakeholders in Thailand's Accommodation Sector. In: 'To the city and beyond...' : proceedings of the 16th annual CAUTHE conference 6 - 9 February 2006 Melbourne Australia. Whitelaw, Paul A and O'Mahony, Barry G, eds. Victoria University - School of Hospitality, Tourism and Marketing, Footscray, Victoria, pp. 1001-1016.

O'Mahony, Barry G and Polonsky, Michael Jay (2006) Special Events in the Nonprofit Sector. In: Nonprofit marketing : marketing management for charitable and nongovernmental organizations. Wymer, Walter, Knowles, Patricia and Gomes, Roger, eds. Sage Publications, Thousand Oaks, Calif., USA, pp. 246-278.

Polonsky, Michael Jay and Whitelaw, Paul A (2004) Exploring Multi-Dimensional Perceptual Ranking of Marketing Journals by North American Academics. In: 2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing. Bernhardt, Kenneth L, Boles, James S and Ellen, Pam Scholder, eds. American Marketing Association, Chicago, IL, pp. 13-20.

Polonsky, Michael Jay and Garma, Romana (2003) A Blueprinting Perspective to Managing Giving. In: AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation. Spotts, Harlan E, ed. Developments in Marketing Science (26). Academy of Marketing Science, Coral Gables, Fla, pp. 1-5.

Polonsky, Michael Jay and Schuppisser, Stefan (2003) Developing relationships - a nonlinear process. In: Research in contemporary issues of marketing: best paper series of the Inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Buttery, Ernest Alan, ed. University of Sydney, Sydney, pp. 51-66.

Munro, Angela, King, Brian and Polonsky, Michael Jay (2002) Stakeholder Involvement in the Public Planning Process: The Case of the Proposed 12 Apostles Visitor Centre. In: ANZMAC 2002. Deakin University, pp. 1811-1817.

Polonsky, Michael Jay, Carlson, Les, Prothero, Andrea and Kapelianis, Dimitri (2002) A Cross-cultural examination of the environmental information on packaging: implications for advertisers. In: New directions in international advertising research. Advances in International Marketing, 12 . JAI Elsevier Science, Amsterdam, pp. 153-174.

Conference or Workshop Item

Higgs, Bronwyn and Polonsky, Michael Jay (2007) New media : embedding communications strategy in broader marketing strategy. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

Book

Cary, John, Bhaskaran, Suku and Polonsky, Michael Jay (2004) Green marketing and EMS: assessing potential consumer influence on EMS development in fresh food chains : a report for the Rural Industries Research and Development Corporation. RIRDC publication, 04/175 . Rural Industries Research and Development Corporation (RIRDC), Barton, A.C.T..