Ringer, Allison

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Number of items: 2.

Conference or Workshop Item

Higgs, Bronwyn and Ringer, Allison (2007) Trends in consumer segmentation. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

Higgs, Bronwyn and Ringer, Allison (2005) The relationship between familiarity and expectations. In: Australia New Zealand Marketing Academy Conference, 5-7 Dec 2005, Freemantle, WA.