Browse by Author: Thyne, M
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Article
Thyne, M and Hede, Anne-marie (2016) Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. Journal of Marketing Management, 32 (15-16). 1478 - 1493. ISSN 0267-257X
Hede, Anne-marie, Garma, Romana ORCID: 0000-0002-4887-6680, Josiassen, A and Thyne, M (2014) Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48 (7-8). 1395 - 1412. ISSN 0309-0566