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Browse by Author: Watne, Torgeir

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Number of items: 18.

Article

Cheok, J, Hede, Anne-Marie and Watne, Torgeir (2013) Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction. Current Issues in Tourism, 18 (6). 539 - 560. ISSN 1368-3500

Hede, Anne-Marie and Watne, Torgeir (2013) Leveraging the human side of the brand using a sense of place: case studies of craft breweries. Journal of Marketing Management. ISSN 0267-257X (print) 1472-1376 (online) (Submitted)

Klyver, Kim, Hunter, Erik and Watne, Torgeir (2012) Entrepreneurial ties and innovativeness in the start-up decision. International Journal of Entrepreneurship and Innovation, 13 (3). pp. 153-163. ISSN 1465-7503

Watne, Torgeir and Brennan, Linda (2011) Behavioral Change Starts in the Family: The Role of Family Communication and Implications for Social Marketing. Journal of Nonprofit and Public Sector Marketing, 23 (4). pp. 367-386. ISSN 1540-6997

Watne, Torgeir, Lobo, Antonio and Brennan, Linda (2011) Children as agents of secondary socialisation for their parents. Young Consumers: Insight and Ideas for Responsible Marketers, 12 (4). pp. 285-294. ISSN 1747-3616

Book Section

Watne, Torgeir, Brennan, Linda and Parker, L (2013) Consumer Socialisation Agency in Vietnam : Understanding Family Decisions in Relation to Sustainable Consumption. In: Growing Sustainable Communities: A Development Guide for Southeast Asia. Brennan, Linda, Parker, L, Watne, Torgeir, Fien, J, Hue, DT and Doan, MA, eds. Tilde University Press, Prahran, Victoria, pp. 51-66.

Watne, Torgeir and Winchester, Tiffany (2011) Family holiday decision making: the knowledge and influence of adolescent children and parents. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Watne, Torgeir and Brennan, Linda (2011) Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Watne, Torgeir (2010) Doing More with Less; the Analytical Secrets of Dyadic Data. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Watne, Torgeir and Brennan, Linda (2009) Secondary Consumer Socialisation of Adults. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy, Canning Bridge, WA.

Watne, Torgeir (2007) Should TV ads aimed at children be banned in Australia? In: ANZMAC 2007: 3Rs, reputation responsibility relevance. Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen, eds. University of Otago, Dunedin, NZ, pp. 2397-2405.

Conference or Workshop Item

Watne, Torgeir, Cheong, M, and Turner, W, (2014) #Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter. In: AM2014 Doctoral Colloquium, 07 July 2014-10 July 2014, Bournemouth University, Dorset, England.

Watne, Torgeir and Cheong, M, (2013) Beer, Wine or Alcohol? Drinking and identity for Australian Twitter users. In: Australia New Zealand Marketing Academy Conference 2013 : proceedings, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Hede A.M, and Watne, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.

Watne, Torgeir, Brennan, L, Binney, W and Parker, L (2012) The use of the NEP scale as a measure of environmental attitudes. In: ANZMAC 2012, 03 December 2012-05 December 2012, Adelaide, Australia.

Watne, Torgeir (2012) Agents of change: An investigation of how craft breweries educate their consumers. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Parker, L, Watne, Torgeir, Brennan, L, Duong, HT and Doan, MA (2012) Young adults’ environmental attitudes and purchase intention in Vietnam. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Brennan, L, Watne, Torgeir and Parker, L (2012) External Information Search: Students and Australian Universities. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.