Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2020) To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets. In: Handbook of Cross-Cultural Marketing Research. Browdowski, Glen and Schuster, Camille, eds. Research Handbooks in Business and Management series . Edward Elgar Publish, London, pp. 152-164.

Wilson, D and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2019) Extending the double jeopardy and duplication of purchase laws to the wine market. International Journal of Wine Business Research, 31 (2). pp. 163-179. ISSN 1751-1062

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Ling, P, Stocchi, L, Lwin, MO, Shin, W and Kang, H (2019) Integrated Marketing Communication: A Balanced Approach. Oxford University Press, Victoria, Australia.

Klein, Rudi, Sinnayah, Puspha ORCID: 0000-0002-9811-7236, Kelly, Kate, Winchester, Maxwell ORCID: 0000-0001-5458-517X, Rajaraman, Gayathri and Eizenberg, Norman (2019) Utilising Computer Based Learning to Complement Class Teaching of Gross Anatomy. International Journal of Innovation in Science and Mathematics Education, 27 (8). pp. 10-25. ISSN 2200-4270

Klein, Rudi ORCID: 0000-0001-6522-5954, Kelly, Kate, Sinnayah, Puspha ORCID: 0000-0002-9811-7236 and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2019) The VU way: The effect of intensive block mode teaching on repeating students. International Journal of Innovation in Science and Mathematics Education, 27 (9). pp. 47-59. ISSN 2200-4270

Anesbury, Z, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Kennedy, R (2017) Brand user profiles seldom change and seldom differ. Marketing Letters, 28 (4). 523 - 535. ISSN 0923-0645

Lees, Gavin, Winchester, Maxwell ORCID: 0000-0001-5458-517X and De Silva, S (2016) Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing, 21 (3). 240 - 250. ISSN 1363-0539

Augar, N, Woodley, CJ, Whitefield, D and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2016) Exploring academics’ approaches to managing team assessment. International Journal of Educational Management, 30 (6). 1150 - 1162. ISSN 0951-354X

Brown, Claire, Voncina Vodeb, Vida, Slee, Roger and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2016) Professional Development Program to Embed Inclusive and Explicit Teaching Practices in Higher Education First Year Units. Project Report. Victoria Institute for Education, Diversity and Lifelong Learning, Sydney, N.S.W.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2016) An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management, 22 (5). 620 - 636. ISSN 1049-6491

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Arding, R and Nenycz-Thiel, M (2015) An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, 21 (5). 552 - 567. ISSN 1045-4446

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 01 December 2014-03 December 2014, Brisbane.

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Lees, Gavin and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Gold Coast, Australia.

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

Winchester, Tiffany and Winchester, Maxwell (2014) A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching. British journal of educational technology, 45 (1). pp. 112-124. ISSN 0007-1013

Woodley, Carolyn, Augar, Naomi, Whitefield, Despina and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) There's no "I" in team but there is a "U" in group: student reflections on improving the team assessment experience. International Journal of Pedagogy and Curriculum, 20 (2). 45 - 59. ISSN 2327-7963

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2013) Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011. In: Australian and New Zealand Marketing Academy Conference 2013, 1 December 2013-4 December 2013, Adelaide, South Australia.

Winchester, Maxwell and Lees, Gavin (2012) Do radio stations in New Zealand target successfully? Australasian Marketing Journal, 21 (1). pp. 52-58. ISSN 1441-3582

Winchester, Maxwell and Winchester, Tiffany M (2012) If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching. Assessment and Evaluation in Higher Education, 37 (6). pp. 671-682. ISSN 0260-2938 (print), 1469-297X (online)

Winchester, Tiffany and Winchester, Maxwell (2012) Utilising the virtual learning environment to encourage faculty reflection and improve the student learning experience. In: Increasing Student Engagement and Retention Using Immersive Interfaces: Virtual Worlds, Gaming and Simulation. Wankel, Charles and Blessinger, Patrick, eds. Cutting-edge Technologies in Higher Education (6C). Emerald Group Publishing, Bingley, England, pp. 341-368.

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2012) Does the duplication of purchase law hold true over short time frames in radio listening? In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) An investigation of the success of targetting newspapers in Victoria, Australia. In: Australian and New Zealand Marketing Academy Conference 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Australian pharmaceutical retail consumer profiles. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Profiling consumers of Australia's top ten banks. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

Winchester, Tiffany and Winchester, Maxwell (2011) Exploring the impact of faculty reflection on weekly student evaluations of teaching. International Journal for Academic Development, 16 (2). pp. 119-131. ISSN 1470-1324

Winchester, Maxwell, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell and Lees, Gavin (2011) An investigation of the success of targeting radio stations in New Zealand. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Tiffany, Winchester, Maxwell and Alvey, Felicity (2011) Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Nencyz Thiel, Magda and Winchester, Maxwell (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Winchester, T and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2010) Exploring the utility of using a VLE weekly student evaluations of teaching. In: International Conference on Information Communication Technologies in Education (ICICTE), 08 July 2010-10 July 2010, Corfu, Greece.

Winchester, Maxwell and Winchester, Tiffany M (2009) Exploring Negativity Bias in Brand Beliefs and Stated Brand Switching Propensity. In: Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.), 30 November - 2 December 2009, Melbourne, Victoria.

Winchester, Maxwell, Romaniuk, Jenni and Bogomolova, Svetlana (2008) Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42 (5/6). pp. 553-570. ISSN 0309-0566

Winchester, Maxwell and Romaniuk, Jenni (2008) Negative brand beliefs and brand usage. International Journal of Market Research, 50 (3). pp. 355-375. ISSN 1470-7853

Romaniuk, Jenni and Winchester, Maxwell (2007) Assessing brand positioning : to combine or to separate positive and negative attributes? In: Flexible marketing in an unpredictable world: proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland. Reykjavik University, Reykjavik, Iceland.

Romaniuk, Jenni and Winchester, Maxwell (2007) The Perceptions and Loyalty of Prestige Brands. In: Proceedings of The Thought Leaders International Conference on Brand Management. Birmingham Business School, Birmingham, UK. (Unpublished)

Hall, John and Winchester, Maxwell (2001) Empirical Analysis of Spawton’S (1991) Segmentation of the Australian Wine Market. Asia Pacific Advances in Consumer Research, 4. 319-327.

Hall, John and Winchester, Maxwell (2000) What's Really Driving Wine Consumers? The Australian and New Zealand Wine Industry Journal, 15 (4). pp. 68-72. ISSN 0819-2421

Hall, John and Winchester, Maxwell (2000) Focus on your Customer through Segmentation. The Australian and New Zealand Wine Industry Journal, 15 (2). pp. 93-96. ISSN 0819-2421