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Browse by Author: Wright, M

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Lees, Gavin and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November 2009-02 December 2009, Melbourne.

Lees, Gavin and Wright, M (2004) The Effect of Concept Formulation on Concept Test Scores. Journal of Product Innovation Management, 21 (6). pp. 389-400. ISSN 0737-6782