Adoption of mobile technologies within an applied context: the case of community organisations

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Bingley, Scott, Hackney, Raymond, Sellitto, Carmine and Burgess, Stephen (2010) Adoption of mobile technologies within an applied context: the case of community organisations. In: Proceedings of 2010 Ninth International Conference on Mobile Business/ 2010 Ninth Global Mobility Roundtable : proceedings ICMB-GMR 2010. IEEE, Piscataway, N.J., pp. 493-498.


Mobile technologies are unique, ubiquitous, provide convenience for the user, can be highly interactive and support personalised applications. This paper describes the use of mobile applications in the context of local sporting associations. These form part of a larger group known as community based organisations and are predominantly run by volunteers. The study considered the process from initial knowledge of mobile technology applications through to the decision to adopt or discontinuance of use. An indepth case analysis was undertaken in an attempt to determine their characteristics within this specific context. The findings suggest that the most prominent use by local sporting clubs are for ubiquity and convenience with no evidence of interactivity nor personalisation. It was also determined that the sophistication of the communication could be increased when moving from SMS messaging to mobile broadband. The contribution of the research, therefore, is to demonstrate the importance of classifying mobile technology applications within a situation where they are most effective.

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Conference held at Athens, Greece on 13-15 June, 2010

Item type Book Section
DOI 10.1109/ICMB-GMR.2010.48
Official URL
ISBN 9780769540849
Subjects Historical > FOR Classification > 0805 Distributed Computing
Historical > FOR Classification > 0806 Information Systems
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID20389, community-based organisations, CBOs, Internet applications, ICT, adoption of technology, rural associations, texting, sporting bodies, volunteers, mobile use, context-aware services, mobile communication, ICT, social implications of technology, electronic messaging, mobile computing, automation, local sporting associations, sports clubs, mobile broadband, ubiquitous technology, Victoria, Melbourne
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