A Cross-cultural examination of the environmental information on packaging: implications for advertisers

Full text for this resource is not available from the Research Repository.

Polonsky, Michael Jay, Carlson, Les, Prothero, Andrea and Kapelianis, Dimitri (2002) A Cross-cultural examination of the environmental information on packaging: implications for advertisers. In: New directions in international advertising research. Advances in International Marketing, 12 . JAI Elsevier Science, Amsterdam, pp. 153-174.

Abstract

This study presents a cross-cultural analysis of environmental information on packaging. We used judges and packagesfrom four countries (Australia, South Africa, the United Kingdom, and the United States) and we asked judges to determine their own environmental information: Results suggest - - that whilst there is some consistency in judges' views, there are also important information dlfferences across countries. Judges were found to infer environmental information from material that has not been c~nsider~bto be environmental in nature. Our results may have important connotations for advertising, where environmental information might be offered as part of the array of product benefits being presented to consumers.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/1020
ISBN 07623-09504
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Citations in Scopus 13 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login