Implementation of environmental sustainability in business: Suggestions for improvement

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Brennan, Linda, Binney, Wayne, McCrohan, Janelle and Lancaster, Narelle (2011) Implementation of environmental sustainability in business: Suggestions for improvement. Australasian Marketing Journal, 19 (1). pp. 52-57. ISSN 1441-3582

Abstract

If the public face of the Top 30, as expressed in their websites, is not providing evidence of sustainability by implication this is not occurring in practice. This suggests that research into what might be an acceptable common framework for business decision making is urgently needed. Environmental sustainability will not come about through serendipity. If legislation is required to effect change, some upstream marketing may be required. If a code of conduct will provide the framework, this needs to be developed in conjunction with the stakeholders based on some clear theoretically sound principles. However, each of these will require an inter-disciplinary approach. Specifically, we propose that the eight dimensions (Table 1) and their underlying assumptions are tested through further research. These firms may be practising a form of green-washing, either deliberately or otherwise; if so, this practice should be exposed, enlightenment provided and guidelines provided for the various stakeholders.

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Additional Information

Special Section: 2009 International Nonprofit and Social Marketing Conference Best Papers — 2009 International Nonprofit and Social Marketing Conference Best Papers

Item type Article
URI https://vuir.vu.edu.au/id/eprint/10447
DOI https://doi.org/10.1016/j.ausmj.2010.11.007
Official URL http://dx.doi.org/10.1016/j.ausmj.2010.11.007
Subjects Historical > FOR Classification > 0502 Environmental Science and Management
Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of International Business
Keywords ResPubID25016, sustainability, corporate social responsibility, business ethics, biosphere, corporate governance, stakeholders, corporate social responsibility, Sustainable Supply Chain Management, SSCM, code of conduct
Citations in Scopus 12 - View on Scopus
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