Buyer beliefs, attitudes and behaviour: foods with therapeutic claims

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Bhaskaran, Suku and Hardley, Felicity (2002) Buyer beliefs, attitudes and behaviour: foods with therapeutic claims. Journal of consumer marketing, 19 (7). pp. 591-606. ISSN 0736-3761


Builds on past studies in the USA and assesses the market potential for functional goods through investigating consumer needs and attitudes. Aims to add to past research through: assessing consumer knowledge and beliefs on nutrition and diet-health relationships; analysing the influence of such knowledge and beliefs of information and sources of information; and evaluating the effectiveness and implications of government preventative health campaigns on purchase behaviour. Concludes that issues regarding personal and national health are extremely important because of the financial costs and human suffering that could be involved; and that functional goods, as a relatively new phenomenon, still need to be examined further with regard to their influence on trust and legitimacy in buyer behaviour.

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Item type Article
DOI 10.1108/07363760210451410
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords attitudes, consumer behaviour, consumers, food, health care
Citations in Scopus 93 - View on Scopus
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