Strategic experimentation and innovation in rural Australia

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Bhaskaran, Suku (2004) Strategic experimentation and innovation in rural Australia. British food journal, 106 (2). pp. 141-152. ISSN 0007-0070x


This article is a case study of a small-scale family enterprise which successfully introduced a new crop, adopted new farming methods, formed a research, development and marketing alliance with a major international company, and fostered R&D alliance with several government organisations. The study was completed through reviewing government, consultant and industry reports, and in-depth face-to-face interviews of key informants in industry and government. The findings showcase the importance of entrepreneurship (ingenuity to seize opportunities, effectively use personal contact networks, take risks, experiment through trial and error learning, adapt and, notwithstanding immense barriers, to continue with the venture) and a supportive national culture in fostering innovation and business development.

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Item type Article
DOI 10.1108/00070700410516810
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords food crops, entrepreneurs, strategic management, business development, innovation, Australia
Citations in Scopus 8 - View on Scopus
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