Australian environmental alliances from an environmental NGOs perspective

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Polonsky, Michael Jay, Garma, Romana and Chia, Norman (2004) Australian environmental alliances from an environmental NGOs perspective. Journal of marketing theory & practice, 12 (2). pp. 73-86. ISSN 1069-6679


Businesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental nongovernmental agencies (NGOs) perceive their alliances with other NGOs, profit- based organizations and governmental partners. To a large extent this paper replicates the work of Milne, lyer and (boding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature.

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Item type Article
DOI AN:15954328
Subjects Historical > RFCD Classification > 340000 Economics
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords nonprofit organizations, non-governmental organizations, alliances, interorganizational relations, environmental protection, environmental quality
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