Cultural differences between Asian tourist markets and Australian hosts: part 1

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Reisinger, Yvette and Turner, Lindsay W (2002) Cultural differences between Asian tourist markets and Australian hosts: part 1. Journal of travel research, 40 (3). pp. 295-315. ISSN 1552-6763 Online 0047-2875 Print


This article analyzes five language groups of Asian tourists to Australia: Indonesian, Japanese, Korean, Mandarin, and Thai. The cultural differences between Asian tourists and Australian service providers are identified. The dimensions of the identified differences are determined by principal components analysis. The results indicate that in 73 (62.4%) of 117 areas of measurement, there are significant differences between Asian and Australian samples. The Japanese are the most distinct from the Australian sample, followed by the Korean sample. The implications of the results for tourism industry managers and marketers are discussed prior to the causal analysis of satisfaction presented in part 2, which shows that marketers cannot rely on perceptions of service alone to generate Asian tourist satisfaction but must also consider specific cultural values and rules of social behavior. Part 2 will appear in the May 2002 issue.

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Item type Article
DOI 10.1177/004728750204000308
Official URL
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > RFCD Classification > 340000 Economics
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Keywords cross-cultural differences, Asian tourists, Australian service providers
Citations in Scopus 174 - View on Scopus
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