Cultural differences between Asian tourist markets and Australian hosts: part 2

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Reisinger, Yvette and Turner, Lindsay W (2002) Cultural differences between Asian tourist markets and Australian hosts: part 2. Journal of travel research, 40 (4). pp. 374-384. ISSN 1552-6763 Online 0047-2875 Print


This article presents the results of a structural equation modeling analysis used to determine which cultural differences between Asian tourists and Australian hosts are predictors of their social interaction and satisfaction. Five cultural models for Indonesian-, Japanese-, Korean-, Mandarin-, and Thai-speaking groups are developed. The findings show that marketers cannot directly rely on perceptions of service to generate Asian tourist satisfaction but must also consider cultural values and rules of social behavior. The implications of the results for tourism industry managers and marketers are presented. Part 1 of this study appeared in the February 2002 issue.

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Item type Article
DOI 10.1177/0047287502040004006
Official URL
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > RFCD Classification > 340000 Economics
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Keywords structural equation modeling, Asian tourists, Australian service providers
Citations in Scopus 48 - View on Scopus
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