The harm chain: a public policy development and stakeholder perspective

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Polonsky, Michael Jay, Carlson, Les and Fry, Marie-Louise (2003) The harm chain: a public policy development and stakeholder perspective. Marketing theory, 3 (3). pp. 345-364. ISSN 1741-301x Online 1470-5931 Print


This article introduces the concept of a ‘harm chain’ as a mechanism to further broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a ‘harm chain’ is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout pre-production, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm and how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.

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Item type Article
DOI 10.1177/147059310333003
Official URL
Subjects Historical > RFCD Classification > 360000 Policy and Political Science
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords harm, public policy development, stakeholders
Citations in Scopus 57 - View on Scopus
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