Meeting the needs of the Chinese tourist - the operators' perspective

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Junek, Olga, Binney, Wayne and Deery, Margaret (2004) Meeting the needs of the Chinese tourist - the operators' perspective. ASEAN journal on hospitality and tourism, 3 (2). pp. 149-161. ISSN 1412-2073


The increasing numbers of Chinese outbound tourists are bringing economic benefits to a large number of destinations worldwide, including those in Australia. This study examines the level of preparation for the Chinese tourist by a number of attraction operators within the Victorian tourism industry. Following a review of the literature, information was gathered through in-depth interviews with managers of six attraction operators. The data collected highlights issues such as the provision of Chinese speaking staff, signage, interpretive exhibits, availability of Chinese food and methods of dealing with special interests of this market. Finally, insights gleaned from this study address future planning and considerations for the management of tourist attractions in relation to gaining more of the Chinese tourist market and maintaining it. Whilst confined to the Australian tourism operators, this research could benefit other destinations marketing to Chinese tourists.

Item type Article
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID6987. Chinese inbound tourism, attractions, interpretation, tourist expectations, tourism marketing, group travel
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