Reevaluating green marketing: a strategic approach

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Polonsky, Michael Jay and Rosenberger III, Philip J (2001) Reevaluating green marketing: a strategic approach. Business horizons, 44 (5). pp. 21-30. ISSN 0007-6813


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Item type Article
DOI 10.1016/S0007-6813(01)80057-4
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords green marketing, consumer, marketing strategy, marketing evaluation
Citations in Scopus 208 - View on Scopus
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