International market entry strategy and performance: an empirical study of Australian business ventures in the People's Republic of China

Qiu, Lily Lin (2000) International market entry strategy and performance: an empirical study of Australian business ventures in the People's Republic of China. PhD thesis, Victoria University of Technology.

Abstract

This study examines the relationship between a firm's external and internal factors, international market entry strategy, and long-term performance. The purpose of the study is to test if foreign entry strategy into China by Australian companies has an effect on a firm's long-term performance, and to what degree. A conceptual model is developed based on extensive literature review and using modified constructs, to develop new constructs from variables not previously measured.

Item type Thesis (PhD thesis)
URI https://vuir.vu.edu.au/id/eprint/15239
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Current > FOR Classification > 1402 Applied Economics
Keywords Corporations, Australia, China, international market entry strategy, long-term performance
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