Psychographic segmentation study of Singaporean tourists

Loh, Ngiap Chew (1994) Psychographic segmentation study of Singaporean tourists. Research Master thesis, Victoria University of Technology.

Abstract

The psychographic factor with respect to the preferences and attitudes of Singaporean tourists going on vacation was examined in this thesis. Factor analysis was conducted on 16 psychographic statements taken from Schul and Crompton (1983) who extracted them from Hay Associate (1978) which yielded 5 basic tourist typologies. These are as follows: Explorer, Organised tourists, Active tourists, Pleasure seeker, and Sophisticated Seeker

Additional Information

Master of Business in Hospitality Management

Item type Thesis (Research Master thesis)
URI http://vuir.vu.edu.au/id/eprint/15360
Subjects Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Singaporeans, Travel, Australia, foreign visitors, tourism, tourists
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