A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia

Bhaskaran, Sukumaran (1994) A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia. Research Master thesis, Victoria University of Technology.

Abstract

This study analyses trends in demand for dairy products in Malaysia, characteristics of the Australian dairy industry, the marketing strategies of Australian dairy companies, the marketing strategies of major competitors, public policy influencing dairy industry development in Malaysia and concludes with a SWOT analysis of the market for dairy products in Malaysia from an Australian perspective.

Additional Information

Masters of Business

Item type Thesis (Research Master thesis)
URI http://vuir.vu.edu.au/id/eprint/15383
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Export marketing, Australia, dairy products, Malaysia, Australian dairy industry, Malaysian dairy industry, diary companies, marketing
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