Mason, Iain (1997) The audience at the 43rd Melbourne International Film Festival : a psychographic analysis. Research Master thesis, Victoria University of Technology.

Abstract

The Melbourne International Film Festival is an annual event that showcases films from around the world, highlighting non-mainstream cinema. The films exhibited differ from the more large scale hollywood releases in terms of their content, structure and where they are exhibited. This suggests that the audience for this will be different, and the purpose of this thesis is to investigate those people who attended the film festival and to discover if they exhibit any unique traits. The volume of research into film audiences has been quite small, and so a range of arts audience studies have been used for this thesis. In comparison to other areas of research, arts audiences are still rather neglected. But the research that has been done has shown that people who attend certain art events exhibit unique opinions, attitudes and lifestyle choices. Audiences at art events can be said to cover the spectrum of society, but for the purposes of this study the art audience is confined to people who attended the film festival. Attendees at art events, such as opera, classical music concerts and ballet have been described as well educated, middle aged and in a higher income bracket. These conclusions have been used as a guide for the results for the 43rd Melbourne International Film Festival.

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