Internet Usage and Competitive Strategy: A Large Firm Study

Foley, Patrick and Samson, Danny (2003) Internet Usage and Competitive Strategy: A Large Firm Study. Working Paper. Victoria University, Melbourne, Australia.

Abstract

Using 281 of Australian's top 1000 companies this study examined the effect a firm's strategy had on the adoption of internet-enabled business practices (IBP). Four strategies were explored Product Leadership, Operational Excellence, Customer Intimacy and Commodity Seller. Firms with a product leadership strategy were the most likely to adopt internet-enabled business practices (IBP) even when size, monopoly position and industry turbulence were controlled for. Different strategies had different adoption patterns with Commodity Seller having the lowest overall adoption rate.

Dimensions Badge

Altmetric Badge

Item type Monograph (Working Paper)
URI https://vuir.vu.edu.au/id/eprint/154
DOI 17
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Current > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords value chain; competitive strategy; internet adoption; industry; large Australian organisations
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login