Internet Usage and Competitive Strategy: A Large Firm Study

Foley, Patrick and Samson, Danny (2003) Internet Usage and Competitive Strategy: A Large Firm Study. Working Paper. Victoria University, Melbourne, Australia.


Using 281 of Australian's top 1000 companies this study examined the effect a firm's strategy had on the adoption of internet-enabled business practices (IBP). Four strategies were explored Product Leadership, Operational Excellence, Customer Intimacy and Commodity Seller. Firms with a product leadership strategy were the most likely to adopt internet-enabled business practices (IBP) even when size, monopoly position and industry turbulence were controlled for. Different strategies had different adoption patterns with Commodity Seller having the lowest overall adoption rate.

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Item type Monograph (Working Paper)
DOI 17
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords value chain; competitive strategy; internet adoption; industry; large Australian organisations
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