Tourism potential of Yarra Bend Park with emphasis on international tourism

Bull, Helen Tongmoy (1992) Tourism potential of Yarra Bend Park with emphasis on international tourism. Coursework Master thesis, Victoria University of Technology.

Abstract

Yarra Bend Park means different things to different users. To the city and urban dwellers that surround it, the Park is a bush haven, a picnic area and a source for both formal and informal recreational activities supported by its lawned areas, its many ovals and two golf courses. To the developer, it represents a piece of potentially extremely valuable real estate, however unattainable. To State and Local Governments, it has been used as a place to locate freeways, hospitals, a prison and other institutes, and to the Yarra Bend Park Trust, a place for recreation, conservation, research, education and appreciation of natural beauty. This minor thesis attributes to Yarra Bend Park considerable potential for tourism development and concludes that Yarra Bend Park has the capacity to serve as a unique tourist attraction for Victoria.

Additional Information

Master of Business in Tourism Development

Item type Thesis (Coursework Master thesis)
URI http://vuir.vu.edu.au/id/eprint/15577
Subjects Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Tourism, Victoria, Melbourne, Yarra Bend Park, marketing
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