A psychographic segmentation study of Korean tourists to Australia

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Kim, Hyeonju (1993) A psychographic segmentation study of Korean tourists to Australia. Coursework Master thesis, Victoria University of Technology.

Abstract

In this study, Korean tourists to Australia were investigated. In analysing the Korean tourist market, a psychographic segmentation was undertaken. Psychographic variables were developed based on information about the tourists' travel, life-styles, activities, interests and opinions.

Additional Information

Master of Business in Tourism Development
Item type Thesis (Coursework Master thesis)
URI https://vuir.vu.edu.au/id/eprint/15619
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Tourism, Australia, South Korea, Koreans, tourists
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