A psychographic segmentation study of Korean tourists to Australia

Kim, Hyeonju (1993) A psychographic segmentation study of Korean tourists to Australia. Coursework Master thesis, Victoria University of Technology.


In this study, Korean tourists to Australia were investigated. In analysing the Korean tourist market, a psychographic segmentation was undertaken. Psychographic variables were developed based on information about the tourists' travel, life-styles, activities, interests and opinions.

Additional Information

Master of Business in Tourism Development

Item type Thesis (Coursework Master thesis)
URI https://vuir.vu.edu.au/id/eprint/15619
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Tourism, Australia, South Korea, Koreans, tourists
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