A psychographic segmentation study of Korean tourists to Australia

Kim, Hyeonju (1993) A psychographic segmentation study of Korean tourists to Australia. Coursework Master thesis, Victoria University of Technology.

Abstract

In this study, Korean tourists to Australia were investigated. In analysing the Korean tourist market, a psychographic segmentation was undertaken. Psychographic variables were developed based on information about the tourists' travel, life-styles, activities, interests and opinions.

Additional Information

Master of Business in Tourism Development

Item type Thesis (Coursework Master thesis)
URI http://vuir.vu.edu.au/id/eprint/15619
Subjects Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Tourism, Australia, South Korea, Koreans, tourists
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