McLeod, Jason B (1993) The identification of key variables which impact on patron demand at major special events. Coursework Master thesis, Victoria University of Technology.

Abstract

The special event market in Australia has grown in both size and importance to the Australian economy in recent years. A number of research studies have been conducted into their economic impact. The majority of these studies have been based on an assessment of economic impact that these events have on their host economies. Further, these studies have focused on impacts rather than projections, leaving Australian promoters and organisers of these events still tending to base patronage projections on mainly 'gut feel' patronage estimates, rather than on more scientific basis. This thesis aims to gain an understanding of the impact of key variables on patronage at major special events. It should enable not only more accurate economic impact forecasting to be carried out, but it will also enhance the accuracy of decision making for future events in areas

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