Trends of the incentive travel market in Australia

Seow, Maye (1991) Trends of the incentive travel market in Australia. Coursework Master thesis, Victoria University of Technology.


The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.

Additional Information

Master of Business in Tourism Development

Item type Thesis (Coursework Master thesis)
Subjects Historical > FOR Classification > 1506 Tourism
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Tourism, Australia, incentive programmes, travel, marketing
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