The perceptions of Thailand's environment by international tourists

Sakornsathien, Daraphan (1993) The perceptions of Thailand's environment by international tourists. Coursework Master thesis, Victoria University of Technology.


The purpose of this research was to determine the tourists' perceptions of the physical and social environment of Thailand. In April and May 1993, 232 questionnaires were completed by a random sample of tourists after they passed customs at Bangkok International Airport. The finding of this research are: 1.Respondents had strongly negative perceptions of problems in Bangkok, particularly traffic congestion , air quality, and prostitution but tourists found that Bangkok provided excitement and good shopping. 2.Respondents regarded water pollution, lack of fresh water and lack of rubbish disposal as problems in beach resorts. 3.Respondents found deforestation and river pollution evident in Northern Thailand. Moreover, they found that their trip to Northern Thailand was not the adventure they had hoped for. 4.Respondents found the Thai people friendly and hospitable and they felt they had experienced Thai culture during their visit. Respondents perceived that AIDS did not influence their decision to revisit Thailand. 5.Respondents perceived that environmental degradation was worst in Bangkok and that it was a growing problem in beach resorts as well as Northern Thailand. 6.Despite the respondents' awareness of social and environmental problems in Thailand, most of the respondents intended to revisit Thailand.

Additional Information

Master of Business in Tourism Development

Item type Thesis (Coursework Master thesis)
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords Thailand, tourists, tourism industry, perceptions, travel experiences
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