Transnational satellites in Asia & the globalisation of television

Thomas, Amos Owen (1998) Transnational satellites in Asia & the globalisation of television. PhD thesis, Victoria University of Technology.

Abstract

The advent of transnational satellite television in the early 1990s caught Asian governments,broadcasters, advertisers and consumers unawares. Its popularity spurred a vigorous debate among the intelligentsia of Asia which centred on issues of the globalisation of culture in general and of television in particular, and to a lesser extent on the globalisation of business and of advertising. Using a multi-media approach including key-informant interviews, secondary data on audiences, and content analysis of advertising, this comprehensive research describes and analyses the salient aspects of the impact of transnational satellite television on the television and advertising industries in Asia, focussing on Indonesia, India and China.

Item type Thesis (PhD thesis)
URI https://vuir.vu.edu.au/id/eprint/15768
Subjects Historical > Faculty/School/Research Centre/Department > School of Communication and the Arts
Current > FOR Classification > 1005 Communications Technologies
Current > FOR Classification > 1902 Film, Television and Digital Media
Keywords media, globalisation, television, advertising, Asia, Indonesia, India, China, satellite television, social impacts
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